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Speciality Fod & Drink Asia 2023

Van Houten | Delfi Limited

Stand: F15

Delfi Limited, a company listed on the Singapore stock exchange (SGX: P34), is the leading confectionery market leader in Indonesia and is actively expanding its presence in other key markets in Southeast Asia. Our success is underpinned by a robust portfolio of brands and products spanning across various categories and price points. Some of the notable brands in our portfolio include SilverQueen, Ceres, Van Houten, Delfi and Goya. We maintain a strong route-to-market and distribution network covering a wide range of retail formats that ensures consumers have convenient access to our diverse product offerings.

With innovation the lifeblood of our business, we invest significantly in our brands to adapt to evolving consumer tastes, capture emerging trends, and grow the value of our business. Moreover, we constantly assess our product offerings in order to introduce new products that meet market demand, delight consumers and strengthen brand loyalty. 

As part of our innovation strategy, we typically launch new products annually to continually offer consumers a wide variety of new flavour profiles, textures and recipes. In 2022, we created an entirely new product line with the introduction of our new brand 7+, a newly developed cereal bar to cater to consumers searching for healthier snacking options. We also recently launched a vegan line under our Van Houten brand that includes products made wholly from plant-based ingredients. The innovation for Van Houten Vegan did not stop with the product itself. It also included newly introduced eco-friendly packaging made entirely from recyclable paper. The new packaging materials are applied to the entire vegan product line as part of our long-term goal to help reduce the overall environmental footprint of our business. 

Another important business strategy is for us to meticulously curate and optimize our product portfolio in order to stay abreast with changing consumer desires. This involves regularly assessing our product portfolio, recalibrating the products it contains, and introducing new products to meet market demand, enhance consumer satisfaction, and strengthen brand loyalty.


111 Somerset Road, TripleOne Somerset
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  • Few chocolate brands in today's market can boast a heritage spanning over 180 years. Since 1828, Sir Coenraad Johannes Van Houten pioneered a cocoa manufacturing process that resulted in the creation ...
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